Friday, May 05, 2006
Marketing or Real Concern?
Sometimes I wonder if Dan Brown, author of The Da Vinci Code, , ever.

Christian activists are planning a boycott of the soon-to-be-released Da Vinci Code movie, which one influential pro-family group is calling “blasphemous.”

Dr. Ted Baehr, founder and publisher of Movieguide.org and chairman of the Christian Film & Television Commission, is asking Christians to sign a petition condemning the movie. The petition accuses Sony Pictures, Imagine Entertainment, director Ron Howard and actor Tom Hanks of supporting a film that is offensive to Christians.

The movie, according to Baehr, is “fraught with misconceptions and blatantly false claims about the Gospel of Jesus Christ, the history of Christianity, and the Catholic Church.”



When there is such controversy surrounding something, such as a movie, its numbers go way up. People want to know why these Christians are getting their crosses in a bunch, and will go see the movie for this exact reason. Sometimes… sometimes I honestly believe that these activist groups are actually marketing firms, which people pay to run an advertising campaign. Certainly they know that all this publicity is going to blow this movie up, big time.

Oh, and by the way, the movie and book are fiction. Glad people need to combat the “misconceptions” of fiction. What is this world coming to?

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